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Blog: How to turn multi-channel growth into a reality with the right shipping solution

 

If you are a marketplace seller and you sell on more than one marketplace platform, juggling various different delivery processes can be time consuming and cumbersome. GFS has a solution that consolidates shipments from multiple sales channels; such as Amazon, eBay and notonthehighstreet, into one system - GFS Marketplace Connector.

Multi-channel statistics

Research carried out by commerce platform Brightpearl says that 84% of online retailers’ view selling on multiple channels as essential for growth, and that those that do sell on multiple channels experience 33% growth, compared to 8% when selling on a single channel. This shows that multi-channel selling is a great way for sellers to reach a wider audience and boost sales.

In our recent blog post, Marketplace Reliance, we looked at how retailers can reduce risk by avoiding marketplace dependence and selling on multiple marketplaces, especially following the closure of Rakuten UK. 

With so many marketplaces now taking off online, it’s possible to choose a marketplace that matches your product and customer demographic. Marketplaces come with a unique opportunity to tap into a large existing customer base, promotional tools and payment options, whilst being relatively low cost and easy to access. 

The challenge with selling on multiple marketplaces is that it requires sellers to process all their orders from different platforms separately. With shipping, this can be time consuming and labour intensive, which can slow down your pick and pack or even lead to mistakes. It can also be restricting as many marketplaces dictate which carriers you can use for your shipping. GFS Marketplace Connector eliminates this problem by sidestepping manual data entry to automate despatch, as well as opening access to a choice of over a 1000 different delivery services which include leading click and collect providers such as Doddle, CollectPlus and InPost.

Packing a parcel

Retailers can use the Connector to automatically input addresses, print labels and return tracking information to consumers through each marketplace simultaneously, all at the click of a button. With the complexity of the channels different delivery requirements removed, the streamlined despatch process means efficient shipping, giving retailers more time to focus on other areas of their business for development and growth.

The Factory Shops is a family-run chain of retail outlets in Essex that offers an eclectic range of products for the family and home. They sell high quantities of their products on eBay and Amazon, many of which are seasonal, which led them to seek a solution that would help them to manage fluctuating order volumes across these two marketplaces.

“We have shaved hours off the time it takes to process and ship our orders, this releases us to focus on more important things such as monitoring our listing within the sales channel. It has revolutionised the way we manage our time.

We don’t have to worry about making address errors, the data imports automatically and at the end of each day it automatically notifies the sales channels about the orders that have been shipped, in the format they require.” Tim Virgo, IT Manager

To find out more about our solutions for online retailers or to see a demo, please get in touch.


Published on 14 September 2016

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