GFS Seminar - Eat, Sleep, Buy, Repeat: How to use delivery to build customer loyalty - 18/01/2017
We kicked off 2017 with our first GFS seminar of the year Eat, Sleep, Buy, Repeat: How to use delivery to build customer loyalty. Hosted by GFS customer Mamas & Papas at their Huddersfield head office, it was great to hear our knowledgeable speakers and guest retailers discuss the impact that delivery has on the shopping experience, as well as the challenges retailers face when managing their delivery offerings.
Some of the topics we explored included an analysis of shopping trends during peak 2016 plus a forecast for peak 2017 from GFS Commercial Director Daniel Ennor. eCommerce expert and host of eCommerce MasterPlan Chloe Thomas showed us how some retailers have used delivery to grow sales, while Heather Ellis, Distribution Manager at Mamas & Papas, gave us an insight into how Mamas & Papas recreate the delight of a store experience online through delivery.
This was followed by a fascinating tour of the Mamas & Papas warehouse, giving us an insider look at the scale and effectiveness of their operation.
Our carrier partner DPD was represented by Head of DPD Pickup Des Travers, who closed the seminar by explaining how click and collect is fast becoming mainstream thanks to the convenience it offers to consumers.
It was a really insightful day and interesting to hear the open discussions between our speakers and retailers. A big thank you to everyone who came along, and to our brilliant speakers, we hope you enjoyed it as much as we did!
There will be more GFS Seminars to come this year so watch this space for more information. If you would like to be involved in any upcoming GFS Seminars or are interested in attending, please email firstname.lastname@example.org.
Published on 20 January 2017